Repositioning My Business

Posted by LaTara on July 13, 2008

As I am reading Reposition Yourself: Living Life Without Limits, I am making changes almost daily. As I write this post I am looking at my business structure and how many branches it has to it. There are not many but the fruit they are yielding is growing into some pretty tasty fruit. However, I have to make some changes to make it all work.

So here are a few changes I am making:

• After September Vegan Family Living will be more in the hands of my husband so that I can focus on the service business that is blooming before my eyes. We are also turning it into an online magazine with a holistic mission. So I am not sure if the name will change yet. I don’t think it will but we shall see. We are seeking writers and if you are interested in joining the team just email me for the writers’ guidelines. Having more writers than just me will also help with time to. I already have an editor in the wings waiting to start.
• The Vegan Meal Helper will remain as it is for now. The changes I made were minimal but afforded me time to focus elsewhere when needed. Again, this will also be another area that my husband will become more involved in September. The members love it and I am going to be featured on a new site launching July 15, Herproblog where I talk about how I created the membership site using WP only. They think it is very cool!
• I hired my son, AJ to help me with VA work. His rates are cheaper and I can add this to his homeschool portfolio. He will be doing audio producing/editing, uploading content, transcribing, email cleaning, formatting recipes, writing show notes, and submitting articles for me. He is excited!
• I am branching out in the service field to provide WP blog consulting and customization services. I am taking a cool course right now, Blog Evangelist, and it is so on time.  I already have a writing service I provide through The Natural Writer and it is doing well.
• My target market is still the same as it is with every part of my structure as is my mission to help people live more proactive lives through natural health and living.
• September will find another new project for me but this time it is a JV with my good friend, Marguerite Wright of Mother Knows Best. We are excited to bringing a service to the table that will help women with the many health issues they have. I will be more on the marketing end of things. More on this to come soon!

What I have realized is that God is moving me more towards the service end and I love it. I enjoy my other sites but I have a passion and drive for the services I provide plus I think I am pretty good writer and I know enough about WP to help folks get a blog up, add some cool plug-ins and even do quite a bit of customization. I think that is good.

I see God repositioning my entire family in so many ways and I have been encouraging it on every end. Every part of our business structure is beginning to involve the family. My 32 year old niece in LA who is a single mom working 2 jobs (3 when school is in) to make ends meet is about to join our structure as well. It is my goal to get this girl home creating an income that is comparable to what she brings home now. Even my 68 year old mom will be getting in with us once the garden gets going.

I really don’t think God would have it any other way.

Repositioning is a good thing! Stay tuned for more.

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